Privacy Policy — Beyond Driven Enterprises, Inc.

Privacy Policy

Beyond Driven Enterprises, Inc.

Effective Date: January 1, 2025 Last Updated: March 9, 2026
DBA Notice & Applicability. Beyond Driven Enterprises, Inc. does business as "Beyond Driven" and "Recentered Women." Any reference to "Beyond Driven" or "Recentered Women" refers to the same legal entity, Beyond Driven Enterprises, Inc. This Privacy Policy applies across all Company-operated domains and subdomains used under either brand name.

1. Introduction

Beyond Driven Enterprises, Inc. ("Company," "we," "us," or "our") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://beyond-driven.com and all associated subdomains (collectively, the "Site") and use our products and services.

This Privacy Policy constitutes a legally binding agreement between you ("User," "you," or "your") and the Company. By accessing or using our Site, you acknowledge that you have read, understood, and agree to be bound by the terms of this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access the Site.

Brand Coverage Clarification. References to the "Site" include websites and services operated by the Company under both brand names (Beyond Driven and Recentered Women), across all Company-controlled domains and subdomains.

1.1 Scope of Coverage

This Privacy Policy applies to:

  • The primary domains beyond-driven.com and recenteredwomen.com
  • All subdomains (*.beyond-driven.com) (*.recenteredwomen.com)
  • All web applications, portals, and services accessible through our domains
  • Internal analytics applications and platform integrations operated by the Company (see Section 6.3)
  • Mobile versions and applications that connect to our domains
  • Any future subdomains or services we may add

2. Information We Collect

2.1 Personal Data

We may collect personally identifiable information that you voluntarily provide, including but not limited to:

  • Full name
  • Email address
  • Telephone number
  • Mobile phone number (for SMS communications)
  • Mailing address
  • Company name and job title
  • Payment and billing information
  • Account credentials
  • Application and survey responses
  • Any other information you choose to provide

2.2 Automatically Collected Information

When you access our Site, including any subdomain thereof, we automatically collect certain information, including:

  • IP address
  • Device identifiers and information (type, model, operating system)
  • Browser type and version
  • Time zone setting and location data
  • Browser plug-in types and versions
  • Operating system and platform
  • Pages visited and time spent on pages
  • Referring website addresses
  • Clickstream data
  • Date and time of visits
  • Advertising interaction data (ad clicks, impressions, conversion events)

2.3 Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect information. See Section 3 for our complete Cookie Policy.

2.4 Data Collected via Platform Integrations

We operate internal analytics applications that access advertising performance data through authorized platform APIs, including Meta's Marketing API and Google's advertising APIs. Data accessed through these integrations includes campaign performance metrics, ad delivery data, audience insights (in aggregate), and conversion attribution data. This data is used solely for internal business purposes as described in Section 5.

3. Cookie Policy

3.1 Types of Cookies We Use

  • Strictly Necessary Cookies: Required for the Site to function properly. These cannot be disabled.
  • Performance/Analytics Cookies: Help us understand how visitors interact with our Site by collecting anonymous information.
  • Functionality Cookies: Enable enhanced functionality and personalization.
  • Targeting/Advertising Cookies: Used to deliver relevant advertisements and track campaign effectiveness.

3.2 Cookie Consent

We will request your consent before placing any non-essential cookies on your device. You may:

  • Accept all cookies
  • Reject all non-essential cookies
  • Manage your preferences by cookie category
  • Withdraw consent at any time through our cookie preference center

3.3 Third-Party Cookies and Server-Side Tracking

Our Site may contain cookies from third parties including:

  • Google Analytics and Google Ads
  • Meta (Facebook) Pixel
  • HubSpot tracking cookies
  • Other advertising and analytics partners

In addition to client-side cookies and pixels, we transmit certain event data (such as form submissions, purchases, and other conversion events) to advertising platforms via server-side integrations, including Meta's Conversions API. This server-side data transmission enables accurate conversion measurement and campaign optimization while operating independently of browser cookie settings. The data transmitted includes event type, timestamp, and hashed identifiers where applicable.

3.4 Cross-Subdomain Cookies

Some cookies may be set at the domain level and accessible across multiple subdomains. These include:

  • Authentication cookies for single sign-on
  • User preference cookies
  • Analytics cookies tracking cross-subdomain activity

4. Legal Basis for Processing

We process your personal data based on the following legal grounds:

4.1 Consent

For marketing communications, non-essential cookies, and SMS messaging.

4.2 Contract Performance

To provide requested services and fulfill our contractual obligations.

4.3 Legitimate Interests

For business operations, security, fraud prevention, advertising measurement, attribution analysis, and basic analytics, balanced against your rights and freedoms.

4.4 Legal Obligations

To comply with applicable laws, regulations, and legal processes.

5. How We Use Your Information

We use collected information for the following purposes:

  • Providing, operating, and maintaining our services
  • Processing transactions and sending related information
  • Responding to inquiries and providing customer support
  • Sending administrative information and service updates
  • Marketing and promotional communications (with consent)
  • Personalizing user experience
  • Analyzing usage patterns and improving our services
  • Measuring advertising effectiveness and attribution across channels
  • Optimizing advertising campaigns using conversion data and platform APIs
  • Internal reporting, business intelligence, and revenue analytics
  • Detecting and preventing fraud and security threats
  • Complying with legal obligations
  • Protecting our rights and property

6. Disclosure of Your Information

6.1 Service Providers

We share information with third-party service providers including:

  • HubSpot (CRM and data storage)
  • Payment processors (including EasyPay Direct and Stripe)
  • Email service providers
  • Analytics providers
  • Cloud storage providers
  • Attribution and conversion tracking platforms (including Hyros)
  • Community and course delivery platforms

6.2 Advertising Partners

With your consent, we may share information with advertising networks including:

  • Google Ads and Analytics
  • Meta (Facebook) advertising platform
  • Other programmatic advertising partners

Data shared with advertising partners may be transmitted via both client-side mechanisms (pixels, cookies) and server-side integrations (Conversions API). This data is used for conversion measurement, audience building, and campaign optimization.

6.3 Internal Analytics Applications

We operate custom internal applications that access advertising and business data through authorized platform APIs (including Meta's Marketing API and Google Ads API). These applications are used solely by the Company for internal reporting, attribution analysis, and campaign optimization. Data accessed through these applications is not shared with external parties beyond the service providers listed in Section 6.1.

6.4 Legal Requirements

We may disclose information when required by law or to:

  • Comply with legal process
  • Protect our rights and property
  • Prevent fraud or security threats
  • Protect the safety of any person

6.5 Business Transfers

In the event of merger, acquisition, or sale of assets, your information may be transferred to the successor entity.

6.6 Aggregated Information

We may share aggregated, anonymized data that cannot identify you personally.

7. Data Security

We implement appropriate technical and organizational security measures including:

  • Encryption of data in transit and at rest using industry-standard protocols
  • Access controls and authentication requirements
  • Regular security assessments and penetration testing
  • Employee training on data protection
  • Incident response procedures
  • Physical security for data centers
  • Regular backups and disaster recovery plans
  • Secure storage and rotation of API access tokens and credentials

While we strive to protect your information, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security.

8. Data Retention

We retain personal data for the following periods:

Data Type Retention Period
Active customer data Duration of business relationship plus 3 years
Marketing data Until consent withdrawn or 3 years of inactivity
Cookie data As specified in cookie settings (typically 1–2 years)
Advertising platform data As required for attribution and reporting, typically up to 2 years
Legal compliance data As required by applicable law

Data is securely deleted after retention periods expire.

9. Your Privacy Rights

9.1 General Rights

You have the right to:

  • Access your personal data
  • Rectify inaccurate data
  • Request erasure ("right to be forgotten")
  • Object to processing
  • Restrict processing
  • Data portability
  • Withdraw consent at any time
  • Lodge a complaint with supervisory authorities

9.2 Exercising Your Rights

To exercise any rights, contact us at legal@beyond-driven.com. We will respond within 30 days (or as required by applicable law).

9.3 Data Deletion Requests for Platform Integrations

If you wish to request deletion of data collected through our advertising platform integrations (including data processed via Meta's Marketing API or transmitted through the Meta Pixel and Conversions API), you may do so by contacting us at legal@beyond-driven.com with the subject line "Data Deletion Request." Upon receiving your request, we will:

  • Confirm receipt of your request within 5 business days
  • Initiate deletion of your identifiable data from our internal systems and instruct applicable service providers to do the same
  • Provide you with a confirmation code and status update upon completion
  • Complete the deletion process within 30 days, or notify you if additional time is required

Please note that certain aggregated or anonymized data that cannot be linked to you may be retained for analytics purposes, and data required by law to be retained will be held for the applicable period.

9.4 Jurisdiction-Specific Rights

California Residents (CCPA/CPRA):

  • Right to know what personal information is collected
  • Right to know if personal information is sold or disclosed
  • Right to opt-out of sale (Note: We do not sell personal information)
  • Right to non-discrimination
  • Right to limit use of sensitive personal information

EU/UK Residents (GDPR):

  • All rights listed in Section 9.1
  • Right to object to automated decision-making
  • Right to compensation for damages

Other States: Residents of Virginia, Colorado, Connecticut, Utah, Indiana, Kentucky, Rhode Island, and other states with comprehensive privacy laws have similar rights under their respective state privacy statutes.

10. International Data Transfers

We are a U.S.-based company. If you are accessing our Site from outside the United States, your information will be transferred to and processed in the United States. We ensure appropriate safeguards through:

  • Standard contractual clauses
  • EU-U.S. Data Privacy Framework (where applicable)
  • Adequate security measures

11. Children's Privacy

Our Site and services are not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13. If we discover such information has been collected, we will promptly delete it.

12. SMS / Text Messaging

By providing your mobile number, you consent to receive:

  • Account updates and notifications
  • Payment reminders
  • Service-related messages

Message frequency varies. Message and data rates may apply. Text STOP to opt-out or HELP for assistance. We will not share your mobile number with third parties for their marketing purposes.

13. Data Breach Notification

In the event of a data breach that poses risk to your rights and freedoms, we will:

  • Notify affected users within 72 hours of discovery (where feasible)
  • Provide information about the breach and potential impact
  • Offer appropriate remedial measures
  • Notify relevant supervisory authorities as required by law
  • Report the incident to applicable platform partners (including Meta) as required by their developer policies

14. Third-Party Websites

Our Site may contain links to third-party websites. We are not responsible for the privacy practices of these sites. We encourage you to read their privacy policies.

15. Do Not Track Signals

Our Site does not currently respond to Do Not Track browser signals. You can manage tracking through our cookie preference center.

16. Changes to This Privacy Policy

We reserve the right to update this Privacy Policy at any time. Changes become effective upon posting to the Site. Material changes will be notified via:

  • Prominent notice on our Site
  • Email notification (for registered users)
  • Renewed consent for cookies

17. Contact Information

For questions, requests, or complaints regarding this Privacy Policy:

Email: legal@beyond-driven.com
Data Deletion Requests: legal@beyond-driven.com (subject line: "Data Deletion Request")

Mailing Address:
Beyond Driven Enterprises, Inc.
22792 Centre Drive, Ste 106
Lake Forest, CA 92630

18. Dispute Resolution and Arbitration Agreement

18.1 Informal Resolution

Before initiating any formal dispute resolution proceeding, you agree to contact us at legal@beyond-driven.com to attempt to resolve any dispute informally. We will contact you via email or phone to attempt to resolve the dispute. If we cannot resolve the dispute within thirty (30) days after submission, either party may proceed to formal dispute resolution as set forth below.

18.2 Binding Arbitration

YOU AND THE COMPANY AGREE THAT ANY DISPUTE, CLAIM, OR CONTROVERSY ARISING OUT OF OR RELATING TO THIS PRIVACY POLICY, ANY PART OF THE SITE (INCLUDING ALL SUBDOMAINS), OR YOUR RELATIONSHIP WITH THE COMPANY (INCLUDING, WITHOUT LIMITATION, ANY DISPUTES REGARDING ARBITRABILITY, SCOPE, OR ENFORCEABILITY OF THIS ARBITRATION AGREEMENT) SHALL BE RESOLVED SOLELY BY BINDING, INDIVIDUAL ARBITRATION AND NOT IN A CLASS, REPRESENTATIVE, OR CONSOLIDATED ACTION OR PROCEEDING.

18.3 Arbitration Rules and Venue

The arbitration shall be administered by JAMS pursuant to its Streamlined Arbitration Rules and Procedures (the "JAMS Rules"), as modified by this Agreement. The arbitration shall be conducted in Orange County, California, unless you and the Company mutually agree to conduct it elsewhere. For claims not exceeding $250,000, the arbitration shall be conducted solely on the basis of written submissions, unless a hearing is requested by either party or required by the arbitrator.

18.4 Arbitrator Authority

The arbitrator shall have exclusive authority to resolve all disputes arising out of or relating to the interpretation, applicability, enforceability, or formation of this Privacy Policy, including any claim that all or any part of this Privacy Policy is void or voidable. The arbitrator shall have the authority to grant motions dispositive of all or part of any claim or dispute. The arbitrator shall have the authority to award monetary damages and to grant any non-monetary remedy or relief available under applicable law, the JAMS Rules, and this Agreement.

18.5 Arbitration Fees

  • For disputes involving less than $10,000: The Company shall pay all filing, administration, and arbitrator fees.
  • For disputes involving $10,000 or more: The Company shall pay all filing, administration, and arbitrator fees in excess of $250.

If the arbitrator finds that either the substance of your claim or the relief sought is frivolous or brought for an improper purpose, then the payment of all fees shall be governed by the JAMS Rules.

18.6 Class Action Waiver

YOU AND THE COMPANY AGREE THAT EACH MAY BRING CLAIMS AGAINST THE OTHER ONLY IN YOUR OR ITS INDIVIDUAL CAPACITY AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS, REPRESENTATIVE, OR CONSOLIDATED PROCEEDING.

Further, unless both you and the Company agree otherwise in writing, the arbitrator may not consolidate more than one person's claims and may not otherwise preside over any form of representative, class, or consolidated proceeding.

18.7 Severability of Class Action Waiver

If the Class Action Waiver in Section 18.6 is found to be unenforceable in arbitration or if an arbitrator determines that a claim is brought on a class, representative, or consolidated basis, then the entirety of this Dispute Resolution and Arbitration Agreement shall be null and void, and the dispute must be litigated in court pursuant to Section 18.11.

18.8 Small Claims Court Exception

Notwithstanding the foregoing, either party may bring an individual action in small claims court for disputes or claims within the scope of its jurisdiction. If a party elects to file a claim in small claims court, that party shall not be entitled to voluntarily dismiss or withdraw its claim without the consent of the other party.

18.9 Injunctive Relief

Notwithstanding the foregoing, either party may seek emergency equitable relief before a court of competent jurisdiction in order to maintain the status quo pending arbitration. A request for interim measures shall not be deemed a waiver of any other rights or obligations under this Arbitration Agreement.

18.10 Time Limitation

Any arbitration must be commenced by filing a demand for arbitration within ONE (1) YEAR after the date the party asserting the claim first knows or reasonably should know of the act, omission, or default giving rise to the claim; and there shall be no right to any remedy for any claim not asserted within that time period. If applicable law prohibits a one-year limitation period for asserting claims, any claim must be asserted within the shortest time period permitted by applicable law.

18.11 Court Proceedings

In the event this Arbitration Agreement is determined to be null and void or otherwise unenforceable, any litigation against the Company must be commenced only in the federal or state courts located in Orange County, California. You and the Company consent to the exclusive jurisdiction and venue of such courts, and waive any objection thereto.

18.12 Governing Law

This Arbitration Agreement and any disputes arising out of or related to this Privacy Policy shall be governed by the laws of the State of California, without regard to its conflict of law provisions, except to the extent preempted by federal law.

18.13 Survival

This Arbitration Agreement shall survive the termination of your relationship with the Company and your use of the Site.

18.14 Modification

Notwithstanding any provision in this Privacy Policy to the contrary, the Company agrees that if it makes any future material change to this Arbitration Agreement, it will not apply such change to any claim that was filed in a legal proceeding against the Company prior to the effective date of the change.

18.15 Opt-Out Right

YOU HAVE THE RIGHT TO OPT OUT OF THIS ARBITRATION AGREEMENT BY SENDING WRITTEN NOTICE OF YOUR DECISION TO OPT OUT TO: legal@beyond-driven.com, WITH THE SUBJECT LINE "ARBITRATION OPT-OUT."

The notice must be received within thirty (30) days of your first use of the Site or within thirty (30) days of when this Arbitration Agreement becomes effective, whichever is later; otherwise, you shall be bound to arbitrate disputes in accordance with the terms of this Agreement. If you opt out of this Arbitration Agreement, the Company also will not be bound by it.

18.16 Federal Arbitration Act

This Arbitration Agreement is evidence of a transaction in interstate commerce, and thus the Federal Arbitration Act governs the interpretation and enforcement of this Agreement.

BY USING OUR SITE, YOU ACKNOWLEDGE THAT YOU HAVE READ, UNDERSTOOD, AND AGREE TO BE BOUND BY THIS ARBITRATION AGREEMENT. YOU UNDERSTAND THAT YOU ARE GIVING UP YOUR RIGHT TO GO TO COURT (OTHER THAN SMALL CLAIMS COURT) AND YOUR RIGHT TO A JURY TRIAL.

19. Severability

If any provision of this Privacy Policy is found to be unenforceable, the remaining provisions shall continue in full force and effect.

20. Supervisory Authority

You have the right to lodge a complaint with your local data protection authority:

  • California: California Privacy Protection Agency (CPPA)
  • EU: Your local Data Protection Authority
  • UK: Information Commissioner's Office (ICO)

BY USING OUR SITE, YOU ACKNOWLEDGE THAT YOU HAVE READ AND UNDERSTOOD THIS PRIVACY POLICY AND AGREE TO ITS TERMS.